[ SERVICES / UX RESEARCH ]
UNDERSTAND
THE CONTEXT.
Decide what’s worth creating and improving.
UX research answers broader questions than a test of a single screen. It helps find out who your users are, what they need, how they decide and which parts of their journey have the greatest impact on the experience with the product or service.
Depending on the goal we combine interviews, observation, user testing, surveys and available data. The output is clear findings, priorities and recommendations for product decisions.
DURATION
3–8 weeks
METHODS
Interviews · observation · data
OUTPUTS
Findings · priorities · recommendations
FORMAT
Custom research
[ WHAT UX RESEARCH ANSWERS ]
The question first. Then the method.
Who you’re creating the product for
We get to know the needs, expectations and differences between the groups that use the product or service.
What problem people are solving
We reveal the real goals, motivations and obstacles, not just requirements formulated without context.
How the whole journey unfolds
We connect the individual touchpoints and show where the experience works and where it falls apart.
What to change first
We turn the findings into priorities by impact, certainty and their link to your product goals.
[ WHEN UX RESEARCH MAKES SENSE ]
When adjusting a single screen isn’t enough.
A new product or service
You need to verify who the solution should serve and what problem it should really solve.
A redesign or change of direction
You don’t just want to redraw the current state, but decide what to keep and what to change.
Weak performance with no clear cause
The data show a problem, but don’t explain the motivations, expectations or the context of behaviour.
A new target group or market
You need to understand different needs before transferring your existing solution elsewhere.
A journey across channels
The experience arises between the website, support, a branch, a store or a physical product.
A high-impact decision
You need to back a development direction, an investment or a process change before wider deployment.
[ HOW WE COMPOSE THE METHODS ]
The scope is set by the decision, not by a list of methods.
We don’t start by putting every available technique into the project. First we determine what type of answer you need, and only then do we propose the smallest meaningful combination of methods.
Understand the needs
When you need to understand the motivations, work procedures, decision-making and circumstances in which a problem arises.
INTERVIEWS · CONTEXTUAL RESEARCH
Verify real behaviour
When you want to find out whether people can handle important tasks and what stops them in a specific situation.
USER TESTING · OBSERVATION
Measure the scope of the problem
When you need to verify how often a certain pattern appears and which groups it affects.
SURVEYS · ANALYTICS · OPERATIONAL DATA
Compare possible directions
When you’re choosing between solutions and need to back the decision with behaviour and feedback.
CONCEPTS · PROTOTYPES · VARIANTS
The FIMEYELAB research facilities at FIM UHK — a space for interviews, user testing and, as needed, synchronised measurement.
[ WHAT YOU GET ]
A basis for decisions, not a document for the archive.
We choose the form of the output by who will work with the results and what decision should follow. A journey map or a persona is not a mandatory item — they are created only when they help further work.
An answer to the research question
We clearly summarise what the data allow us to say, what remains uncertain and what needs further verification.
Evidence and context
We back the findings with specific situations, statements, patterns of behaviour and available data.
Priorities and opportunities
We separate the fundamental problems from the details and show where a change makes the most sense.
Materials for further work
Depending on the goal we prepare recommendations, a journey map, segmentation, a brief for design or a plan for further validation.
[ HOW UX RESEARCH WORKS ]
From the question to the next product step.
Decision and context
We clarify what you need to decide, what you already know and where the biggest gaps are.
Research design
We choose suitable methods, target groups, sample and method of evaluation.
Preparation and recruitment
We prepare the scenario, verify it with a pilot and secure suitable participants.
Data collection and synthesis
We connect interviews, behaviour and available data and look for recurring patterns.
Recommendations and handover
We turn the results into priorities and together define the next product steps.
[ OPTIONAL ADVANCED MEASUREMENT ]
When statements and observation aren’t enough.
If the research question requires precisely measuring visual attention, physiological activation or mental load, we can extend the study with eye tracking, GSR, facial signal analysis or EMLI. We add a method only when it brings the type of evidence needed.
[ FREQUENTLY ASKED QUESTIONS ]
What is UX research?
UX research systematically finds out who the users are, what they need, how they behave and why. It helps decide what problem to solve, what to design and which changes make the most sense.
How does UX research differ from user testing?
User testing verifies a specific interface or prototype. UX research can address broader questions about needs, target groups, the whole customer journey or the direction of the product, and combines several methods depending on the goal.
How does UX research differ from market research?
Market research often focuses on market size, preferences or the brand. UX research goes more into the context of using a product or service and looks for a basis for specific design and product decisions. The two approaches can complement each other well.
How many participants do we need?
The number depends on the research question, the number of target groups and the chosen methods. Qualitative interviews work with a different sample than a survey or a comparison of variants, so we determine the scope when designing the study.
How long does UX research take and how much does it cost?
Most often 3–8 weeks depending on the number of target groups, the recruitment method, the methods and the scope of the output. After an initial brief we prepare a concrete proposal, schedule and price.
What if we already have analytics or previous research?
We first go through the existing data and use it as a starting point. We propose new collection only where we need to fill in missing context or verify uncertain conclusions.
Does the research have to be in person?
No. Interviews and user testing can be conducted in person or remotely depending on the goal. Field research, on the other hand, takes place directly in the environment where people use the service, product or work procedure.
When do you bring eye tracking and biometrics into UX research?
Only when the research question requires precisely measuring visual attention, physiological activation or mental load. It is not an automatic part of every study, but an optional extension.