WHAT WE
DO.

We go through your website, e-shop or app with a user’s eyes. We find the places where people get stuck, leave or don’t complete an important step. You get specific recommendations sorted by impact.

• → Heuristic analysis
• → User journey analysis
• → Prioritised list of recommendations
• → Workshop with the team
• → Output report with proposed changes

We give real users specific tasks and watch whether they can complete them. You’ll find out where they get lost, what they don’t understand and why they leave.

• → Moderated testing
• → Unmoderated online testing
• → The user describes their steps aloud
• → Screen recording
• → Results and recommendations

Using eye tracking we measure where people really look. You’ll find out what they notice, what they overlook and whether important content leads their attention the right way.

• → Attention heatmaps
• → AOI (Areas of Interest) analysis
• → Eye movement recordings
• → F-pattern & Z-pattern analysis
• → Comparative variant testing

We observe customers right where they make decisions — in the store, showroom, at an event or with a physical product. Mobile eye-tracking glasses show what they notice in the real environment and what they miss.

• → Pupil Labs NEON mobile eye-tracking glasses
• → Video recording of the situation and behaviour in the space
• → GSR and interviews as needed
• → Product placement, signage, POS materials
• → Recommendations for adjusting the space and the customer journey

We help you understand what users need, what frustrates them and why they behave in certain ways. Depending on the research question we combine interviews, observation, testing and data.

• → In-depth interviews
• → Contextual research
• → Usability testing
• → Data analysis
• → Personas & Journey maps