[ CASE STUDIES ]
WHAT MEASUREMENT
REVEALED.
Real measurements, real samples. We only publish numbers we can back with primary data — including method, sample size and limits.
40% of applicants couldn’t find their way to open positions. Yet the site “looked clear”.
Eye tracking with a “find open positions” scenario showed that subjective clarity ratings don’t match the ability to complete the task. An A/B comparison of a floating CTA produced measurable differences in fixation metrics and visit length. The result was a simplified path to positions and a rebuilt navigation.
METHOD: Eye tracking + survey · N = 102
The longer the text, the less attention.
AOI analysis revealed an attention gradient: the bold headline was registered by approximately 86% of respondents, the short follow-up text by 62% and the long paragraph by 33%. The results supported emphasising the primary CTA and shortening long blocks.
METHOD: Eye tracking, AOI analysis · ~120 participants
The same product. A different length of decision.
The experiment compared a clean packshot with a lifestyle photo. Photo type had a statistically significant effect on task completion time — F(1,82) = 4.50; p = 0.037. In the tested scenario the lifestyle variant led to a longer time; the difference in subjective ratings was not clearly confirmed.
METHOD: Eye tracking + UEQ · N = 84
A character’s gaze steered visitors’ attention.
Changing the direction of the character’s gaze had a statistically significant effect on attention distribution: F(1,102) = 12.57; p < 0.001; ηp² = 0.11. The experiment demonstrated a medium-sized effect in the tested creatives; it measured neither clicks nor conversions.
METHOD: Eye tracking experiment · N = 104
More information in the card didn't speed up the choice.
Three real Shoptet templates and 61 participants. 60 people found the product, but the most complex card required more visual work. The result shows why you need to test the content of the product listing, not just the look of the template.
METHOD: Eye tracking + VisAWI · N = 61
The first six places belonged to the black billboards.
Eye tracking and the rating of 16 designs showed a clear preference for the black variants. Fixation metrics alone, however, did not determine the winner — the study shows why choosing creative needs to combine attention with the target group’s rating.
METHOD: Eye tracking + rating survey · N = 79 · 16 stimuli, 10 s each
[ GLOSSARY ]
- p
- probability the result happened by chance (0.037 = 3.7% — the lower, the more conclusive)
- ηp²
- effect size (0.11 ≈ a medium, real-world effect)
- N
- number of people tested
- AOI
- tracked area of the page