[ TEST PACKAGES ]
SELECT THE SCOPE
OF TESTING.
By what you need to find out.
Sometimes it’s enough to quickly reveal the main barriers. Other times you need to compare variants or back an important decision with multiple sources of data. We recommend a scope that matches your goal, your environment and the level of certainty you need.
FIM UHK research facilities · Tobii Pro X2-60 · Smart Eye Aurora · Pupil Labs NEON · iMotions CORE · BeSigma · Shimmer3 GSR · lab and field measurement
[ WHY EYE TRACKING ALONE ISN’T ENOUGH ]
Attention ≠ understanding ≠ conversion.
01
What they saw
Eye tracking shows what the user actually sees and what they pass by.
GAZE02
What they did
Did they complete the task? How long did it take and where did they make a mistake?
BEHAVIOUR03
Why
How they rated the interface and what they could explain in hindsight.
ACCOUNTOnly combining all three layers distinguishes a problem that merely attracts the gaze from a problem that prevents completing the task.
[ OUR TEST PACKAGES ]
Four configurations.
These are not fixed products — we adapt them to the brief. With each one you know in advance what you’ll get and what cannot be reliably claimed from that scope.
Quick UX audit
A quick expert review that reveals the main problems of a website or app.
You learn Where the interface may confuse users, what complicates completing a task and which shortcomings make sense to address first.
PACKAGE DETAIL
Who it’s forFor teams who need to quickly check a website, e-shop, app or form. Useful before a redesign, during a drop in conversions or as a basis for further changes.
What’s insideAn expert review of the key pages and user journeys. We assess their clarity, navigation, content, visual hierarchy and the barriers to completing a task.
Good to knowThe audit does not work with measurement of real users. It reveals likely problems and sets priorities that can then be verified with user testing.
Typical outputAn overview of the main problems, concrete examples and recommended changes sorted by importance.
User testing
We watch how real users move through the interface and where they get stuck while completing tasks.
You learn Whether users can handle important tasks, where they make mistakes, what they don’t understand and which variant is easier to use.
PACKAGE DETAIL
Who it’s forFor teams who need to verify a specific user journey, a new design or a prototype with real users. Suitable for websites, apps, e-shops and forms.
What’s insideGuided testing with users based on prepared tasks. We track success, time, errors and the way they work with the interface. We complement the behaviour with an interview and, as needed, a survey.
Good to knowThe test shows what users did and how they explain their behaviour. It does not measure precise eye movement or physiological response — premium lab measurement serves those questions.
Typical outputThe results of the individual tasks, the main barriers, examples of user behaviour and recommendations sorted by impact.
Eye tracking and biometrics
Premium lab measurement for important decisions you need to back with multiple sources of data.
You learn What users actually saw, how they proceeded and at which moments their physiological or mental load rose.
PACKAGE DETAIL
Who it’s forFor decisions that are expensive, hard to reverse or must stand up in front of leadership, an investor or a client. Suitable for major redesigns, key campaigns, product innovations, HMI, retail situations or research where behaviour alone is not enough.
What’s insideWe complement user testing with eye tracking and, per brief, also GSR, facial signal analysis, a retrospective interview over the gaze recording or mental load measurement using the EMLI model.
Good to knowWe do not interpret biometric data in isolation. GSR does not tell you whether a reaction is positive or negative, and facial signals are not standalone “emotion reading”. They only make sense in combination with the task, the scenario, eye tracking and the participant’s own account.
Typical outputAn extended research report, integration of the individual data sources, an explanation of the critical moments, recommendations for changes and a workshop on the results.
Field study
We observe behaviour where it actually happens — in a store, a place of business or another physical space.
You learn How people move through a real environment, what they notice, what they pass by and where they stop.
PACKAGE DETAIL
Who it’s forFor situations where decision-making doesn’t happen only on a screen. Typically in a store, showroom, with a physical product, at an event, in a work environment or in an automotive/HMI context.
What’s insideObservation and video recording of the situation, interviews and analysis of behaviour in the real environment. Depending on the research question we can also bring in Pupil Labs NEON mobile eye-tracking glasses or GSR.
Good to knowField research offers a more natural situation, but less control over conditions than the lab. That is why we always determine in advance which conclusions can be safely drawn from field measurement and which should be verified under more controlled conditions.
Typical outputVideo analysis, mapping of key moments, visualisation of attention in the environment, a summary of barriers and recommendations for adjusting the space, communication or customer journey.
05
Custom package.
First we get to know your business, goals and context — then we design testing and the follow-up optimisation tailored to you. From the research question through the right combination of methods to concrete changes that show up in the results. We compose around the decision that will be made from the data, not around the lab’s equipment.
[ EMLI: THE MENTAL LOAD INDEX ]
Where the interface demands the most effort.
EMLI converts selected eye-tracking indicators into a score from 0 to 100. This lets us compare individual screens, steps or variants and determine where processing information is more demanding for users.
The higher the score, the greater the load. We always evaluate the result together with the user’s behaviour and other data, not as a standalone verdict.
0Lower load
100Higher load
[ HOW THE COLLABORATION WORKS ]
From the goal to concrete changes.
Goal
We clarify what you need to find out and what decision the research should support.
Design
We recommend a suitable package, methods, scope and participants.
Preparation
We prepare the scenario, materials and, as needed, a pilot validation.
Execution
We run the audit, user testing or measurement in the lab or field.
Results
We evaluate the data and turn it into concrete recommendations.
[ WHAT YOU GET IN THE OUTPUT ]
Main findings
An overview of problems, task results and visualisations matching the chosen package.
Explanation of the context
We show what happened, why it matters and what can be safely concluded from the results.
Priorities and next steps
Recommended changes sorted by impact and effort. For larger studies also a joint workshop on the results.
[ WHO THE PACKAGES ARE FOR ]
For teams who want to decide based on data.
Product and UX teams, marketing, e-commerce, retail and company leadership all make use of the test packages. We adapt the scope to whether you’re dealing with navigation, a form, a campaign, a purchase process, a physical space or the basis for an important decision.
[ FREQUENTLY ASKED QUESTIONS ABOUT TESTING ]
What’s good to know before choosing.
What’s the difference between a UX audit and user testing?
A UX audit is carried out by a specialist without participants and quickly reveals likely interface problems. In user testing we observe real users completing specific tasks. That way we verify where they really get stuck, make mistakes or don’t understand something.
What’s the difference between user testing and eye tracking?
User testing shows whether people can handle important tasks and how they work with the interface. Eye tracking additionally measures their gaze precisely — what they saw, what they overlooked and in what order they looked at elements. That’s why we use it as a premium method for questions that observation alone cannot answer.
How does eye tracking differ from a heatmap in web analytics?
An analytics heatmap usually works with clicks, cursor movement or page scrolling. Eye tracking measures the user’s actual gaze. That way it also captures elements a person noticed but did not click on — or places they overlooked entirely.
How many participants are needed for user testing?
The number depends on the research goal, the diversity of the target group and the method of evaluation. For uncovering problems we often work with a smaller sample. For a reliable comparison of variants or statistical conclusions a larger sample is needed. We recommend the specific number based on the research question.
How much does a UX audit or user testing cost?
The price depends on the scope, the number of journeys or variants tested, the number of participants, the methods used and the form of the output. After a short brief we recommend a suitable scope and prepare a no-obligation quote.
Does testing have to take place in the lab?
No. We can test a website, app or prototype in the lab or remotely depending on the project goal. Behaviour in a store, a place of business or another physical space we observe directly in the field.
How do you protect participant data?
Before testing we define the purpose of processing and obtain informed consent from every participant. We secure the data and, as standard, prepare the outputs in aggregated or pseudonymised form. We set the specific regime according to the sensitivity of the project, client requirements and GDPR.